LEAD GENERATION OUTREACH SPECIALIST

LEAD GENERATION OUTREACH SPECIALIST

Richmond, Virginia

The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will be responsible for implementing a lead generation strategy that successfully generates results to meet the VEDP Lead Generation Teams performance metrics. The Lead Generation Outreach Specialist will be aligned along industry lines, enabling them to concentrate on specific industries and build industry-related competencies.

Responsibilities:

Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with VEDPs sector priorities

Support VEDPs mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDPs services

Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers

Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns

Support direct marketing program with data verification and accurately updating all company and client data

Maintain accurate records and documentation for all call campaigns

Maintain consistent outreach activity levels, performance standards, and appointment quality that support pipeline and performance goals

Skills:

Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred

Highly detail oriented and ability to multi-task

Excellent communication and customer service skills

Ability to work, lead, and generate results and outcomes in time-sensitive situations

Ability to work constructively and effectively in a team environment by making positive contributions to the teams operations, functions, and working relationships

Demonstrated problem solving capabilities in a business environment

Proficiency in Microsoft Office

Experience:

At least 1 year of experience in a business setting

Experience working in an economic development environment is a plus

This is a hybrid position based in VEDPs office in Richmond, Virginia.

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

All candidates must apply through our website https://www.vedp.org/careers. A valid drivers license is required. Salary range: $55,000-$65,000. Application deadline: October 9, 2026.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDPs intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.

Salary/Compensation: $55,000 - $65,000 per year