2 Marketing jobs

Associate Brand Managers assist in the planning, development, execution and coordination of Becker integrated marketing plans. ABM's orchestrate monthly cross functional team business and product updates, and analyses for the business vertical. Manages the day-to-day internal operations of the marketing team (project management, budgeting, running meetings, reporting etc). Ensures the brand is accurately and consistently represented across all touch points – both internal and external. Develops and implements integrated marketing campaigns and oversees creation of marketing collateral including, but not limited to: brochures, digital assets, print ads, videos, photographs, presentations, and direct mail. Assists in the production of promotional videos . Builds and maintains vendor relationships with the advertising agency of record, public, fulfillment house and others as necessary. Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of student services and enrollment services. Oversees adherence to compliance standards, trademarked assets, and works on special projects as necessary. Critical features of this job are described under Essential Duties and Responsibilities. They may be, however, subject to change at any time due to reasonable accommodation or other reasons. Bachelors Degree in marketing, MBA preferred. 1-2 years in CPG Marketing. Computer proficiency in Microsoft Office, Internet and web applications. ROI measurement, metrics development to assess ROI. Competency with digital marketing tactics, comfortable assessing data, and understanding digital attribution. Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts. Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers. Ability to mulit-task in a dynamic environment In-depth knowledge of marketing techniques and financial principles. Extensive web site management/creative experience. Ability to travel approximately 30%. We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today. PI97311167

The ACAMS Marketing Director is responsible for the global operations of the Marketing Department as well as overall management of marketing staff in order to measure, enhance, and enrich the position and image of ACAMS, drive revenue and support the sales team through lead generation and qualification. Develops and implements strategic marketing plans for the organization; stays abreast of changes in assigned marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Analyzes domestic and international market trends and recommends changes to marketing strategies based on analysis and feedback. Ensures that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan. Researches and develops pricing policies and recommends appropriate sales channels. Maintains and continuously assesses lead-scoring methodology in order to support sales targets. Succeeds at accomplishing annual marketing revenue targets. Prepares and presents monthly reports to track effectiveness of marketing campaigns and initiatives. Takes calculated risks based on data-driven analytics. Ensures brand message consistency across all markets. Oversees development and maintenance of company websites. Oversees creation and delivery of print and digital marketing materials. Leads and develops marketing staff by providing guidance, information and experiential growth opportunities. Understands and utilizes the most up-to-date marketing automation and analytics software. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor's degree in Marketing, Communications, Business Management or other related field; Master's degree is preferred. 10 years of professional marketing experience five (5) of which must have been in a supervisory role. Must have international marketing experience. Excellent people and management skills; ability to interact with staff, colleagues, cross-functional teams, and third parties. Creative thinker, excellent listener and communicator. Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and email. Demonstrated experience working on the creation, development, implementation and measurement of promotional campaigns. Intuitive, proactive, collaborative, leader, driver, creative problem solver, analytical, versatile, and “thrives under pressure” are words that describe you. Experienced with Salesforce.com and Marketo or other similar CRMs and marketing automation tools. Ability to apply an analytical, data-driven approach to decision-making. Strategic growth oriented. ACAMS is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today. PI97802284