Role Overview:
Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. This role is responsible for planning, executing, and scaling high-performing paid media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and cost-per-acquisition KPIs.
Key Responsibilities:
Paid Media Strategy & Execution
- Plan, launch, and manage paid advertising campaigns across Meta
- Own budget pacing, scaling, and ROI-driven optimization
Performance Optimization
- Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
- Test audiences, creatives, copy, landing pages, and offers
External Vendor Management
- Manage and oversee external paid media vendors and agencies
- Act as primary point of contact for vendor performance and accountability
- Manage large ad spend budgets and ensure ROI-driven execution
- Identify performance gaps and drive corrective action
Reporting & Analytics
- Build and maintain dashboards and weekly/monthly performance reports
- Provide actionable insights and recommendations to leadership
Qualifications
- 3+ years of paid media management experience
- Strong expertise in Meta Ads; Google Ads a plus
- Experience with lead generation, CRM tracking, and attribution
An enterprise of several independent companies in the areas of Legal, Medical, and AI Technology
