The Marketing Manager is responsible for sales and marketing team development. This individual will execute creative marketing strategies to meet the target marketing and annual sales goal.
Job Duties/Responsibilities:
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Serve as project manager and logistics lead for trade shows and events.
- Collaborates in the development of new products.
- Manages all social media platforms to update and promote the company and its products.
- Website creation, maintenance, and updating of content.
- Track and monitor data and metrics through reporting; digital marketing metrics and data to optimize engagement and traffic across website and social channels.
- Sales reporting by customer and product line, identify trends, opportunities, etc.
- Design, create content and maintain all brochures, catalogs, digital marketing, price lists and sales collateral using Adobe Creative Suite, Microsoft Excel and PowerPoint.
- Maintain training database and execute certificates
- Manage industry events and relationships.
Required Skills/Abilities
- Proficiency in Adobe Creative Suite, Microsoft Office, WordPress, Hootsuite.
- Full understanding of all social media platforms (Instagram, Facebook, LinkedIn) and knowledge of content management systems.
- Excellent verbal and written communication skills
- Strong analytical, multi-tasking, and problem-solving skills.
- Ability to create, implement, and monitor budgets.
- Manufacturing experience preferred.
- Willing and able to travel to trade shows and conferences.
- Bachelor’s degree in Business, Marketing or related field required.
- Three years of experience preferred.
Job Type: Full-time
