A Radio Marketing Manager drives audience growth and revenue by developing marketing strategies, promotional campaigns, and brand initiatives. They oversee digital/on-air marketing, manage advertising budgets, conduct market research, and collaborate with sales teams to create client-focused campaigns. They also manage promotions, station events, and digital content.
Key Responsibilities
- Strategic Planning: Develop, implement, and track annual marketing and communications plans.
- Promotion & Branding: Plan and execute promotional campaigns, contests, and giveaways to increase listener engagement and station brand loyalty.
- Advertising & Partnerships: Negotiate advertising contracts and create marketing campaigns for clients and the station.
- Event Coordination: Organize on-site promotional events, artist performances, and community appearances.
- Digital/Social Media: Manage the station's digital presence, including websites and social media channels to increase engagement.
- Market Research: Analyze listener data, consumer behavior, and competitor trends.
Required Skills and Qualifications
- Education: Bachelor’s degree in marketing, communications, or broadcasting preferred.
- Experience: Proven experience in marketing, preferably within the radio or media industry.
- Technical Skills: Proficiency in digital marketing tools, social media platforms, and CRM systems.
- Communication: Strong written and verbal communication skills for creating engaging content and building relationships with clients and staff.
- Leadership: Experience in team management and directing marketing staff.
Key Performance Indicators (KPIs)
- Increase in overall audience ratings and engagement.
- Growth in station web traffic and social media followers.
- Generation of non-traditional revenue through marketing initiatives.
