Marketing Specialist

Marketing Specialist,

Content Creation -

Westminster College, New Wilmington, PA.   

Westminster College seeks a creative team member with a passion for short-form video and superior writing skills to advance the Colleges strategic enrollment goals. The successful candidate will have primary responsibility for multi-channel digital advertising campaigns and will work closely with all members of Office of Marketing & Communication to ensure brand consistency across channels.

Primary Responsibilities
Web Content. Write and design content for westminster.edu that celebrates the Westminster
brand, is helpful to prospective students and families and promotes the institutions visibility in
AI searches.
Short Form Video. Create video content, including digital ads, that promote the College, are
consistent with the Westminster brand, and appeal to prospective students and families for
platforms such as TikTok, Instagram/Facebook and YouTube.
Analytics & Evaluation. Use social media analytics to produce monthly reports on the
effectiveness of marketing campaigns.
Additional Tasks. The successful candidate will assist with other Office of Marketing and
Communications efforts as assigned. Based on the individuals skills and interests, additional
primary responsibilities could include writing for print collateral, photography or graphic design.

Qualifications
Bachelors degree in Communication, Marketing, Public Relations, English or a related field.
Awareness of social media trends and demonstrated ability to create short form video.
Exceptional writing skills and proven ability to edit and proofread documents.
Proficiency with the Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, etc.)
Experience creating digital ad campaigns for social platforms preferred.
Ability to analyze and interpret data social media and to make data-informed recommendations.
Google Analytics/GA4 preferred.
Ability to work effectively in a collaborative environment. Strong project management skills and
the ability to independently manage multiple priorities simultaneously.
Exceptional interpersonal skills, excellent listening skills and the ability to create and maintain
working relationships with a diverse range of campus community members.

View a more detailed description and the information on how to apply at https://www.westminster.edu/about/community/employment.cfm  

Applications will be accepted until an appointment is made.  Westminster College is an Equal Opportunity Employer.