Better Newspapers, Inc.
Fayetteville, AR
Job Description Job Description A Radio Marketing Manager drives audience growth and revenue by developing marketing strategies, promotional campaigns, and brand initiatives. They oversee digital/on-air marketing, manage advertising budgets, conduct market research, and collaborate with sales teams to create client-focused campaigns. They also manage promotions, station events, and digital content. Key Responsibilities Strategic Planning: Develop, implement, and track annual marketing and communications plans. Promotion & Branding: Plan and execute promotional campaigns, contests, and giveaways to increase listener engagement and station brand loyalty. Advertising & Partnerships: Negotiate advertising contracts and create marketing campaigns for clients and the station. Event Coordination: Organize on-site promotional events, artist performances, and community appearances. Digital/Social Media: Manage the station's digital presence,...