Western Union, LLC
Denver, CO
Senior Associate Customer Experience Technologies (Western Union, LLC., Denver, CO) Implement business requirements/ KPIs/ tracking requirements on company applications for data analysis in tools including Adobe Customer Journey Analytics, Quantum Metric and Mparticle using front end technologies (5%). Work on creating and updating schema in Adobe Experience platform and assign necessary meta data to appropriate events and variables in data stream to be passed onto relevant data sets (5%). Create views in Adobe Customer journey analytics to understand and analyze user behavior, drop off points, performance of marketing initiatives and create reports as required by business teams for making informed business decisions and optimize marketing spend (5%). Create events based on requirements and implement those in Quantum Metric using front end technologies for various applications and help business teams identify page transition times, app crashes, API errors, rage and user...