Western Michigan University
Kalamazoo, MI
Posting Number S1665P Position Number 00000491 Job Type Full Time, Regular Pay Type Exempt/Salaried Campus Location WMU-Kalamazoo - East Campus Number of Vacancies 1 General Summary Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division. Major Duties Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media. Responsible for overall marketing communication budget, including events and advertising. Develops plans and oversees execution of medium to large complex events. Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience. Assesses effectiveness of communications by defining metrics and methodology for measuring results. Contributes to the development of institutional...