The Wells Fargo brand is consistently ranked as one of the most valuable banking brands in the world.
Our brand is what people say about Wells Fargo to their friends and family. It’s how they feel about doing business with us and how they describe those feelings.
We’re local first, then national. We weren’t born as a national bank that then decided to be local. We were born as a local bank in one community that does business on Main Street, and then we grew into a family of many local banks in many communities.