Paid Search Specialist

  • BLUEWAVE
  • Orlando, FL, USA
  • Jul 22, 2018

Job Description

Job Description

BlueWave is hiring for a Paid Search & Social Specialist in Orlando, FL. This person will help acquire new leads and customers through online pay-per-click (PPC) campaigns. You will be responsible for driving incremental calls and qualified customers through the hands-on management of campaigns across Paid Search and Paid Social platforms.

Responsibilities:

  • Utilize platforms including  Facebook, LinkedIn, Adwords, Bing AdCenter, Yahoo, and Twitter
  • Build, execute, and optimize campaigns across platforms and provide ongoing management of campaigns to increase media efficiency
  • Develop landing pages that convert and use methodical testing practices to optimize conversion rates
  • Manage the day to day execution of PPC performance based marketing campaigns
  • Measure, analyze, test, and rapidly develop campaigns, ads, landing pages and conversion elements to increase efficiency
  • Research and test new media vehicles with new vendors to expand our reach and/or lower cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages, lead-generation forms and calls to action for our content to distribute through relevant paid programs
  • Keep our organization on the cutting edge through measurement and analysis of all new opportunities

Requirements:

  • BA/BS or equivalent working experience.
  • In-depth knowledge of various paid marketing channels and technologies
  • Excellent experience in  Adwords, AdCenter and Facebook Ad Manager platforms
  • Experience with lead generation and/or pay-per-call marketing strategies
  • Proven track record of driving growth and improving results with mid to large scale budgets

Company Description

BlueWave is recruiting firm headquartered in Orlando, Florida with the flexibility to build teams nationally. With our boutique and personal approach, we get the right people in your company quickly without sacrificing quality.