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Product Marketer I - Drive Flex

  • CDK
  • Hoffman Estates, IL, United States
  • May 10, 2019

Job Description

Accelerate Your Career

Drive global technology


With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries.?Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000?retail locations and most automotive?manufacturers.?? CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts?supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.???


We?re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


From data scientists to sales and client service experts, we?re hiring to support your growth and ours -?Green?light your career.??

This role is responsible for supporting the establishment of the Go-To-Market strategy and achieving the market and sales goals for their product line.? This includes supporting the positioning, messaging, competitive differentiation, and enablement of the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. The responsibilities of this role include all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment.? The company?s leading expert in their product?s target market and value proposition.


Essential Functions:

. Assist in the development of specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment

. Support the go-to-market strategy and channel enablement development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix

. Exercise creative business judgment in optimizing the lifecycle profitability of the offering?

. Voice of the Customer, working directly with end-users to ensure best-in-class workflows and value proposition to the market

. Ongoing collaboration with Product Development, Product Management, and Sales to develop new products or enhance existing product(s) or product line(s)

. Ensure all appropriate Sales teams are adequately trained by working with Learning & Performance training team partners

. Partner with Sales and engage in direct customer discussions and formal presentations

. Partner with Marketing Manager to create and manage the Marketing Communication Plan to include all internal and external deliverables for product launches

. Product Expert/Evangelist; ability to present the product line?s offering to external audiences, including major automotive manufacturers, large dealer groups, and dealers

. Sales Enablement specialist, providing content related to product line value propositions for all collateral and sales tools

. Assist in the development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line

. Collaborate with Marketing on all marketing program development to drive product line awareness and demand generation


Required Job Skills:

. Bachelor?s Degree

. 1-3 years? progressive experience in Product Marketing, Market Analysis, or Channel Strategy

. Experience bringing to market products/solutions using customer and business centered rigor

. Proven track record designing and executing effective marketing programs

. Proven ability to develop and execute effective business-to-business product marketing strategies

. Market analysis acumen resulting in actionable market requirements

. Ability to lead and motivate program teams

. Analytic skills to support business case development and market pricing strategies

. Excellent communication skills and proven ability to present to diverse audiences, including customers, end-users, internal and external stakeholders

. Ability to support and define market strategies for multiple sales channels


Preferred Skills:

. Automotive/Retail experience


CDK Global knows you have passions outside of work. ?You have family, friends, sporting events, and lots of things going on. ? That?s why we offer a comprehensive benefits package to not only take care of you but your family as well. ? All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives?they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.??