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Automotive Training Institute

Since 1980, we've been helping independent shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Through the hard work of our wonderful and very talented associates, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,250 active clients who represent the best shops in the US and Canada.

The two videos below will give you a better idea of how we began and where we're going, as a company.
We would love to have you along for the ride.